The game is free-to-play it uses a freemium business model combined with local advertising and supports in-app purchases for additional in-game items.
It uses mobile devices with GPS to locate, capture, train, and battle virtual Pokémon, which appear as if they are in the player's real-world location. Pokémon Go (stylized as Pokémon GO) is a 2016 augmented reality (AR) mobile game, part of the Pokémon franchise, developed and published by Niantic in collaboration with Nintendo and The Pokémon Company for iOS and Android devices.